• Monica Jain
  • September 29, 2015

At SOCAP13, with support from the David and Lucile Packard Foundation, we focused almost 20% of our programming on investing in oceans, to raise awareness among the SOCAP community of the many ways that investors and entrepreneurs can improve ocean health through market-based solutions. Monica Jain is a leader within sustainable seafood who has continued building the marketplace for sustainable ocean solitons, at SOCAP and through the Fish 2.0 business competition.


It’s no secret that our oceans and the people who depend on them are in trouble. According to the United Nations Food and Agriculture Organization, about 70 percent of the world’s fisheries are fully exploited, overexploited or suffering a collapse under the pressure of a $390 billion global seafood market. Yet analysts expect seafood demand to double by 2050, while island and coastal communities around the world remain dependent on seafood for both sustenance and economic health.

This situation demands business and technology innovation throughout seafood supply chains to improve use of the resources we still have and to sustainably produce seafood to meet growing demand. Simply improving one element of the supply chain in isolation will not get us to healthier oceans. Without businesses throughout the supply chain that fully value and differentiate sustainable seafood from pirated, illegal, or wastefully processed products, consumers cannot identify sustainable products. And without the ability to identify sustainable products, consumers can’t create market incentives for fish farmers or fishers to change their production or capture practices.

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