Your share of the ocean: blue business opportunities


Do you value the ocean? Many would say they love it, relating memories of a deserved vacation, carefree summer times, or the taste of their favorite fish. But exactly how much do you value it?

While it may be difficult to value the ‘intangibles’ – like your ocean memories or the fact that half the oxygen we breathe comes from the ocean – a recent WWF study estimates that the ocean is valued at a minimum of $US 24 trillion. From food and tourism, to coastal protection and carbon absorption, the ocean is an economic powerhouse. If the ocean were a country, it would be ranked 7th in the world, based on annual gross marine product (the equivalent of a country’s GDP.)

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