Fish-Loving Social Entrepreneurs Launch A Startup--And Pivot Big-Time


      • Forbes
      • Anne Field, November 16, 2015.

Like-minded Norah Eddy and Laura Johnson, both avid lovers of fish and oceans, met a few years ago while studying environmental science on the Galapagos Islands. That’s when they decided to launch a social enterprise selling sustainably sourced and traceable fish.

Not long after that, they also engaged in a pretty significant pivot.

Called Salty Girl Seafood, the four-employee Santa Barbara, CA CA +0.00%., startup just won $5,000 in the Fish 2.0 business competition.

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